BEHIND
THE
BRAND

PER•SON•AL BRAND

/ˈpərs(ə)nəl/ /brand/

"The unique combination of an individual's skills, values, personality & experiences that create a distinct public perception of them in their personal & professional life."

At the heart of Amanda's studio - you are the muse, the magic & the work of art. This is where astrology & color psychology become bff's.

WHEN YOU REMEMBER YOUR ESSENCE IS LIGHT, YOU CAN STOP WEIGHING YOURSELF DOWN & START LIVING WHOLE-HEARTEDLY.

Everyone has their own light to bring into the world. By shining your light, you let others know it's safe to shine theirs. When two lights shine together, the light becomes brighter. Before you know it, the darkest of nights becomes the sunniest of days.

The black circle symbolizes your soul, while the white letters symbolize the cracks that allow your true essence to shine through.

WHY BLACK & WHITE?

In life, we all encounter a pivotal choice: to let our light shine or keep it concealed. White symbolizes the reflection of light, while black signifies its absorption. Although the spectrum of life often contains many shades of gray, the conscious decision to authentically be seen is a matter of black or white. You either choose to shine or you don't – you already know which one Amanda's rooting for.

WHAT'S IN A NAME?

B.WEST STUDIO: A FAMILY AFFAIR

B.West Studio encompasses both Amanda & her family. The name itself – suggested by her husband, Austin, combines the names of their two sons, Bodhi & Mattis (West). These boys represent her heart & soul, but also the essence of her "Top 3." Bodhi is a Virgo sun & Mattis is an Aries sun. Amanda, is a Leo sun with a Virgo moon & an Aries rising.

THE SECRET

IS IN THE CONFIGURATION

By reviewing key placements within your natal chart, you gain insight into the full, multi-layered magic that is uniquely yours! Each sign holds its own set of characteristics, traits & elements that create dimension & beauty to fully express yourself in the most aligned way. It's not a predictor, but merely an organized format that strengthens your awareness, intuition & empowers future choices.

Key astrological placements to review for your personal brand identity:

MC
Sun
Moon
Rising
Venus
Mercury

SHINE TOGETHER

Your Astrological birth chart is a snapshot of the sky the moment you were born. This indicates that we each embody the energies of all 12 Zodiac signs & 10 planets in some way. Although the placements & house positions vary, this shared element unites us collectively.

If each Zodiac sign has its own unique color story, this means we're all inherently mirroring the full spectrum of light back to each other – simultaneously showcasing our connection AND our individuality.

The more we honor the multitudes & depths of our colors, the closer we get to ourselves & each other.